KEQX 89.7 Pure Country Radio is a non-commercial community station dedicated to promoting, protecting, preserving the legacy that has come to be known as The Cowboy Capital of the World - Stephenville, Texas. KEQX 89.7 has a rich history rooted in western heritage and is located in the heart of the Texas cowboy culture. Home to USTRC, PRCA, AQHA, and the World's Greatest Horseman competitions, and with Dublin, Texas being the birthplace of the NCHA, KEQX 89.7 is the only radio station in the state covering all these events.
KEQX 89.7 is the fastest growing radio station in North Central Texas. We adhere to a strict sense of values and morals, while providing you wholesome programming in a family-friendly format.
As our we continue to expand our programming, we not only talk the talk, we walk the walk. The Upshaws are lifetime members of AQHA, and have twice won the coveted AQHA World Championship, and furnished horses for a Chuck Norris primetime Walker, Texas Ranger episode. Our grandchildren are the fourth generation to compete in the arena.
KEQX plays only "Pure Country" and our goals and values are the same as yours. We live right here where you live. We're your friends, neighbors, and kinfolks. Welcome to KEQX 89.7 Pure Country.